Data That We Collect and How We Use It
We may collect certain Personal Data about you when you visit the Site, establish an account, make a purchase, contact us, participate in certain special offers, purchase a gift card, subscribe to our newsletter or publications or otherwise avail yourself of our Services. “Personal Data” is information that may be used to directly or indirectly identify you, including your name, e-mail address, physical address, phone number, geographical information or other information about you. The majority of such Personal Data is collected when you register for or use our Services. Some of the Personal Data that we collect is required if you wish to partake in certain Services that we provide. In general, the type of Personal Data we collect includes, but is not limited to: Personal Data necessary to use the Services you have requested; Personal Data to contact you to promote our Services or alert you to special offers or features; Un-identifiable or aggregated Personal Data pertaining to your Site visits that help us maintain the appropriate features, functionality and user experience
We use this Personal Data to:
(1) add you to our e-mail lists
(2) register you for an account
(3) provide the Services you have requested, including processing orders
(4) guard against potential fraud
(5) contact you or send you offers
(6) provide answers to your inquiries or questions
(7) maintain regular communication with you as may be necessary to inform you about our Services.
Please note that we will only collect your credit card or other payment information if you choose to purchase our products online via the Site. If you do make such an online purchase, our payment processing partner will collect your payment information and process your payment. We do not store any credit card information or share it with anyone other than our payment processor. We also do not have access to your full credit card number.